Surely you must be as excited for the start of 2021 as I and the rest of the world are. If not, 2020 can have ya! Even though we don’t know what “the future holds” (dear God, please be anything BUT a pandemic), it’s pretty clear what trends are going to pave the way for…
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Do you feel exhausted and overwhelmed with the amount of content you’re *supposed* to produce? You’re a business owner, not a content marketer. But, like Gary Vee says, quantity over quality, right? Nope, sorry. And if you’ve been huffing and puffing your way through dump truck amounts of content, you can take a deep breath,…
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Let’s call a spade a spade: creating SaaS content is hard. You’ve got industry jargon floating through your head, different levels of prospects you’re attracting, the desire to stand out from the crowd, but not too much (you have a level of professionalism to maintain and you’re still building your brand recognition), and you might…
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An Invitation for Givers to Receive by Sarah Braud The Character of a #2 By nature, the Two Archetype of a leader is warm, nonjudgmental, giving and kind. Beatrice Chestnut, a leadership expert, offers seven characteristics that define the Helper’s style of leadership — each one containing positives and the potential for negative when found…
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One of the best examples from television of a Leadership Archetype #1 is that of Lady Isobel Crawley from Downton Abbey. Lady Crawley maintains a deep commitment to her values, rights the wrongs around her, and expects others to hold to the same standards she has set for herself. Unfortunately for her, not everyone plays…
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My best friend since childhood has always been a natural leader. She’s charming, out-going, and a little bossy. She thinks in black and white, knows what she wants and goes after it, every time. Her insecurity meter is broken and when someone pays her a complement, her first instinct is to say, “I know.” I…
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